Storyteller, Director and Director of Photography.
Featured Project | Hoburne Holidays TVC
About me.
An award-winning director and cinematographer, Alex has nearly two decades of experience crafting and directing impactful campaigns for Education, Travel, and Healthcare brands. With over 17 years of experience, including co-founding and leading a successful production company, Alex brings a unique blend of creative vision and strategic insight to every project. His deep understanding of audience behaviour and brand strategy ensures that every creative decision is purposeful and effective.
Alex specialises in conceptualising, developing, and directing content for commercial campaigns. Whether it’s an emotive narrative, a visually stunning product showcase, or a campaign designed to inspire action, Alex has a proven knack for crafting on-brand, on-budget films that resonate with audiences and deliver results.
Years of experience running a production company have also taught Alex how to balance high production value with cost efficiency, making him an invaluable resource for teams needing support with production planning and operational processes.
Beyond his leadership at Clearhead, Alex has served on the Royal Television Society Committee, championing excellence in media production and storytelling.
I worked with Alex on several projects with Cleahead over the years and Alex always has come to the table with a creative vision, an incredible attention to detail, and a pragmatism to his craft. He's highly professional and amazing behind the camera and is so much fun to work with. I would work with Alex again in a heartbeat!
Jaime McDougall | VP of Marketing @ Salt Labs