I started directing commercials while I was still at university. Not because I had a plan. Because I couldn't imagine doing anything else.

That instinct led me to co-found Clearhead, a creative agency and production studio that has been making films for over seventeen years. We've worked with major brands, educational institutions, public services, and everything in between. We've built campaigns from a single idea on a page all the way through to broadcast. We've won pitches we shouldn't have, and learned from the ones we lost.

Through all of it, I've been the person behind the lens and at the table, directing, producing, thinking strategically, and trying to make work that genuinely moves people.

Over time, I developed a way of working that I've come to rely on completely. It starts not with a visual idea, but with a question: what does this actually need to achieve, and who exactly needs to feel it? Everything, the story, the tone, the cinematography, the edit, flows from the honest answer to that question.

I believe great creative work isn't a gift. It's a discipline. It comes from understanding your audience deeply, interrogating a brief honestly, and having the conviction to follow the story where it leads, even when that's somewhere unexpected.

I'm not interested in making films that look good. I'm interested in making films that work. Films that make the right person feel the right thing at the right moment. That's a harder target to hit, and a more satisfying one when you do.

I work with agencies, producers, and brands as a director and director of photography on commercials, brand films, and campaign content, for TV, social, and out-of-home.

I also work with creative entrepreneurs and agency founders who want to think more clearly about their work, their process, and how they build something that lasts. That's a newer chapter, and one I'm genuinely excited about.

I'm based in the UK. I'm a father to a four-year-old daughter who has thoroughly rearranged my priorities, for the better. I'm a member of the Royal Television Society. And after nearly twenty years of making other people's stories look brilliant, I'm starting to tell a few of my own.

If you're working on something that needs a director who brings both creative depth and strategic thinking to the table, I'd love to hear about it.