Fitness First.

Fitness First, a national UK gym brand, sought to enhance their brand positioning by introducing a Premium Membership tier. The challenge was effectively communicating the exclusive benefits' value—including holistic health solutions, priority class booking, and guest passes—to a diverse audience. The aim was to highlight how these features empower members, foster community, and create a superior, personalised fitness experience. Shot across three days including two night shoots we produced a suite of six product films, and a suite of social content and ads.