Visit Blackpool TVC.

Bringing the joy back to Britain’s favourite beach resort. In a time when British families are searching for both value and magic in their getaways, Visit Blackpool needed to remind the nation why this iconic seaside town still has the power to excite, delight, and surprise.

We were approached by Edison Media to direct a high-impact 30-second TVC for national broadcast — a film that would not only showcase the best of Blackpool but rekindle the emotional connection generations have felt for this destination.

Our approach focused on the moments that matter — from the golden-hour beach walks to neon-drenched thrill rides, and from the magic of the circus to the wonder at the top of the Tower. The campaign celebrates the timeless spirit of Blackpool through a fresh, cinematic lens — reintroducing it as the ultimate feel-good family escape.

Shot on location across the town in just 3 days, we created a vibrant, high-energy piece that invites viewers to rediscover the wonder, warmth and wildness of Britain’s original holiday capital.